Pandora launches Pudsey charm to benefit charity

Published: Friday 18 November, 2016
The adorable mini mascot, which is available in all UK stores, is hand-crafted and features the iconic coloured spots
Were you planning on asking for a new Pandora charm to add to your bracelet this Christmas?
The luxury jewellery brand has teamed up with BBC Children in Need to create an adorable new Pudsey charm.
The miniature bear, hand-crafted from sterling silver and embellished with coloured enamel, looks exactly like the famous mascot.
Peter Andersen, president for Pandora UK, said: "We are delighted to be working with BBC Children in Need again this year.
"We thoroughly enjoyed working with the charity in 2015 and feel privileged to grasp this opportunity again.
The charm is available to buy now in all Pandora UK stores and online, and costs £40, with 20% of each sale going to the charity.
Pandora supported the charity last year, raising more than £211,000 from Pudsey charm sales and staff initiatives.
The London head office also took part in a 10k run for the charity, which raises funds to help disadvantaged children.
Jonathan Rigby, director of marketing and fundraising at BBC Children in Need, said: "BBC Children in Need is hugely grateful to Pandora for its continuing support.
"The Pudsey charm is a unique way to raise much needed funds to help change the lives of many more disadvantaged children and young people throughout the UK.